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I’ve been involved in some exciting collaborations within our Crescendo chapter recently, and one that stands out is the partnership with Diana on our Travel Hero initiative. This collaboration stemmed from my passion for creating opportunities for Persons with Disabilities (PWDs) to generate income. Diana shared her experiences providing virtual tours for PWDs, and we saw an opportunity to combine forces. The idea was simple: create travel experiences tailored for PWDs, led by PWD guides.

Before diving in, we conducted thorough research. I consulted with PWD friends and their support organizations to gauge interest, while Diana leveraged her expertise in the travel industry to assess local demand. We also tapped into Krishna’s insights to understand the global landscape. Surprisingly, we found either no existing initiatives or an extremely niche market, which only fueled our determination.

Our main objectives weren’t solely profit-driven; we aimed to make travel more inclusive and provide employment opportunities for PWDs. Despite minimal marketing efforts, word-of-mouth has propelled us forward. We’ve secured meetings with the directors of MDAS and a major hotel expressing interest in partnership. I’m also in the process of arranging discussions with Raise SG to explore potential grants.

The key lesson I’ve gleaned from this collaboration and past experiences is not to force partnerships but to identify genuine problems first. By focusing on addressing consumer needs, we can organically develop collaborations that bring value to all parties involved. Whether it’s straightforward service partnerships like those with Krishna and Sharon or more innovative ventures like Travel Hero, collaboration truly knows no bounds within our Crescendo chapter.

If you are interested to know more about Travel Hero. Visit our website at

Goh Tjoei Kok

I help soloprenuers and small businesses to build their first digital foundation, increasing their branding, credibility and showcasing their expertise through their websites.

BNI Crescendo has been around for more than 17 years and is one of the biggest chapter in Singapore.

Over 2,400 referrals and a total of $2.5 million worth of done deals were passed just last year alone.