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On one of our meetings. We have the privilege of having Camille Chew, a Business Loan Specialist, share with us her strategy for inviting visitors to our networking event.

In the world of business, organizing successful networking events hinges not only on the content discussed but also on the attendance and engagement of participants. To achieve this, it’s crucial to craft invitation messages that resonate with potential attendees’ interests and priorities while effectively conveying the importance of the networking. Furthermore, utilizing various communication channels is essential for reaching and engaging a diverse audience. Here’s how to master these elements for optimal turnout:


Tailoring Invitations to Resonate:

When drafting invitation messages, it’s vital to tailor them to the specific interests and priorities of each potential attendee. One effective strategy is to analyze the featured presentation speakers and identify their areas of expertise. By doing so, you can target individuals in related trades who are likely to find the content highly relevant. Encourage these invitees to attend, emphasizing the opportunity to connect with like-minded professionals and expand their network. This personalized approach not only increases the chances of attendance but also ensures that attendees find value in the meeting.

Conveying Importance and Relevance:

In addition to targeting individuals from related trades, it’s essential to convey the importance and relevance of the meeting to compel recipients to prioritize attendance. While it’s tempting to focus solely on invitees with a high likelihood of attendance, adopting a numbers-driven approach can yield valuable results. Extend invitations to all businesses within your chapter’s open trade list, regardless of perceived attendance probability. Highlight the potential benefits of networking, learning, and collaboration, instilling a sense of urgency and importance in the minds of recipients. By casting a wide net, you increase the chances of attracting a diverse and engaged audience.

Utilizing Various Communication Channels:

Effective communication is key to reaching and engaging potential attendees. Utilize a diverse range of communication channels, including email, phone calls, in-person invitations, and modern tools like WhatsApp. Tailor your approach to each individual’s preferences, whether it’s a personalized email outlining the agenda or a friendly phone call extending a personal invitation. By leveraging multiple channels, you ensure that your message reaches potential attendees wherever they are, increasing the chances of a positive response and successful turnout.

In conclusion, mastering the art of tailored invitations and effective communication is essential for maximizing attendance and engagement at business meetings. By understanding potential attendees’ interests, conveying the importance of the meeting, and utilizing various communication channels, you can create valuable networking opportunities and foster collaboration within your professional community.

Thank you Camille for this amazing sharing. This strategy not only applies to networking, it can work well on workshops that you are conducting. So start tailoring today your personal invitations and reach out to potential attendees on their preferred communication channels.

Goh Tjoei Kok

I help soloprenuers and small businesses to build their first digital foundation, increasing their branding, credibility and showcasing their expertise through their websites.

BNI Crescendo has been around for more than 17 years and is one of the biggest chapter in Singapore.

Over 2,400 referrals and a total of $2.5 million worth of done deals were passed just last year alone.