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That’s how much we made last year through referrals: $2.5 million across 45 of us. That’s an average of $55,000 for each member, achieved by showing up every Thursday for breakfast together.

Commitment and consistency are key to showing up every Thursday. This is where you gain visibility and trust. If you know branding and marketing, you understand that these are the most cherished values of any business.

Here’s why showing up regularly is so important:

  1. Networking Opportunities: Showing up regularly provides consistent networking opportunities. Building relationships with fellow members can lead to referrals and collaborations.
  2. Personal Branding: Regular attendance helps to establish your personal brand within the group. People remember those who consistently show up and participate actively.
  3. Trust Building: Consistency breeds trust. By showing up regularly, you demonstrate reliability and commitment, which are essential for fostering trust among group members.
  4. Learning and Growth: Each meeting presents an opportunity for learning and growth. Whether it’s through guest speakers, workshops, or group discussions, consistent attendance allows you to continuously expand your knowledge and skills.
  5. Accountability: Being part of a regular meeting schedule holds you accountable to your goals and commitments. Knowing that you have to show up every Thursday motivates you to stay focused and productive throughout the week.
  6. Referral Potential: The more you participate and engage with the group, the higher the likelihood of receiving referrals. Active participation increases your visibility and makes you top-of-mind when opportunities arise.
  7. Community Support: Being part of a regular group creates a sense of community and support. You can lean on fellow members for advice, encouragement, and assistance in achieving your goals.
  8. Long-Term Relationships: Consistent attendance fosters long-term relationships with group members. These connections can extend beyond the group meetings and lead to lasting friendships and business partnerships.

Of course there is a lot more going on in the backend too, but as they say, 80% of success is just showing up.

Goh Tjoei Kok

I help soloprenuers and small businesses to build their first digital foundation, increasing their branding, credibility and showcasing their expertise through their websites.

BNI Crescendo has been around for more than 17 years and is one of the biggest chapter in Singapore.

Over 2,400 referrals and a total of $2.5 million worth of done deals were passed just last year alone.